Jung’s book [Seven Sermons to the Dead ] insisted upon the contrast between Pleroma, the crudely physical domain governed only by forces and impacts, and Creatura, the domain governed by distinctions and differences. It became abundantly clear that the two sets of concepts match and that there could be no maps in Pleroma, but only in Creatura. That which gets from territory to map is news of difference, and at that point I recognized that news of difference was a synonym for information.

Gregory Bateson, Angels Fear