Working Papers


Thierry Pénard

Professor of Economics at the University of Rennes 1  
Director of the Master Program "Economics of  IT and eBusiness (Master professionnel Economie et Conseil en TIC et e-business)  

Contact information 

Faculté de Sciences Économiques,
7 place Hoche, 35 065 Rennes Cedex
Tel +33 (0)2 23 23 35 20
Fax: (33) (0)
E-mail : 

Research fellow of CREM (Center of Research in Economics and Management, a joint research center CNRS - University of Rennes 1)

 My research topics cover the fields of Industrial Organization, Strategy, and Digital Economics, with a focus on franchising, antitrust policy, network economics, IT adoption and usage and electronic commerce

Short CV in English

Long CV in French


    Recent Publications

“Determinants of E-commerce adoption by franchisors: Insights from the U.S. market” with R. Perrigot, forthcoming, International Journal of Electronic Commerce, 2013.

Do Reputation Systems Really improve Trust among Anonymous Traders? An Experimental Study”, with D. Masclet, Applied Economics, 2012.

“Comparing the Determinants of Cell Phone and Internet Use in Africa: Evidence from Gabon”, avec N. Poussing, G. Zomo Yebe et P. Nsi-Ella, Communication & Strategies, N°86, 2012.

“Plural Form Franchise Network: a Test of Bradach’s Model” with G. Cliquet, Journal of Retailing and Consumer Services, 2012.

 “Monitoring Policy and Organizational Forms in Franchised Chains”, with E. Raynaud and S. Saussier, International Journal of the Economics of Business, 2011.

"How to provide Quality of Service Guarantees in the Internet? Lessons learnt from the  airline and card-based payment industries", with Z. M'Chirgui,, European Management Journal, 2011.

"Internet Use and Social Capital: The Strength of Virtual Ties", with N. Poussing,  Journal of Economic Issues, 2010.

"Assembling Platforms: Strategy and Competition", with E. Brousseau in G. Madden and R. Cooper (Eds.), The Economics of Digital Markets, Edward Elgar: Cheltenham, 2009.

"Bargaining and Fixed Price Offers: how Online Intermediaries Are Changing the New Car Transactions", with M. Arnold, Review of Network Economics, Vol.6, June, 134-160, 2007.

"The Economics of Digital Business Models: A Framework for Analyzing the Economics of Platforms" with E. Brouseau, Review of Network Economics, Vol.6, June, 81-114, 2007.

For additional working papers and articles, see my SSRN homepage or my REPEC homepage

 Teaching 2010-2011 (syllabus, materials)